A “Motivational Monday” tweet to “Don’t stop when you’re tired. Stop when you are done” was pulled yesterday by MidCentral District Health Board after getting flak from staff.

For a number of years the DHB has posted to Twitter and Facebook a series of “Motivational Monday” messages and the board said these had been well received by followers.

But in an apology posted on Facebook and the DHB’s website yesterday it said Monday’s “Don’t stop when you’re tired. Stop when you are done” message was one of a set of messages that had “unfortunately” not gone through its usual vetting process.

“MidCentral DHB sincerely apologises to all of our staff for posting the message,” said the apology.

“Its content is not aligned to the values, culture and working environment that we all strive for in our DHB. We do not condone people working when tired or past their limit and apologise to anybody who was offended.”



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